Consumer habits are rapidly changing worldwide. In the food sector, not only taste but also health, naturalness, and sustainability have become the most important criteria. This shift is strongly felt in the snack market. Research from 2024–2025 shows that vegan, additive-free, and sugar-free products stand out as the most in-demand snack categories.
Changing Consumer Awareness
In recent years, both younger generations and conscious parents have been making healthier choices in their daily consumption. The expectation for “clean labels” and “transparent ingredients” in packaged foods is steadily increasing. Consumers now pay close attention to labels that highlight claims such as sugar-free, additive-free, and 100% natural.
The Rise of Vegan Snacks
Veganism is no longer just a diet—it has become a symbol of healthy living embraced by a wide audience. Especially in Europe and the United States, the market share of plant-based snack products continues to grow every year. A similar trend is evident in Turkey, where interest in vegan products is rising significantly, particularly among younger consumers.
Trust in Additive-Free and Natural Products
Consumers are becoming wary of products with “long ingredient lists.” Instead, they prefer simpler, more transparent formulations. Freeze-dried fruits, made from a single raw material while preserving their natural quality, are among the clearest examples of this trend.
The Future of Snacking
Experts predict that over the next five years, the healthy snack category will be the fastest-growing segment in the food industry. Additive-free, vegan, and premium snacks are expected to expand not only in individual consumption but also in cafés, gyms, and school canteens.
Freezeva’s Perspective
At Freezeva, we are closely following this shift. Our freeze-dried products, made from 100% fruit, directly meet consumer expectations with their vegan and additive-free composition. Our goal is not only to be part of the healthy snack trend but also to become one of its pioneers.
