Turkey, with its agricultural diversity and geographical advantages, is one of the world’s leading fruit and vegetable producers. However, transforming this potential into global market success requires products with long shelf life and secure logistics processes. At this point, freeze-dry (freeze-drying) technology plays a strategic role in food exports.
Export Advantage with Long Shelf Life
Fresh fruits and vegetables are highly perishable during logistics processes. With freeze-dry technology, the moisture content of products is reduced to around 2%, providing a shelf life that can extend for years. This allows products to be delivered safely across the globe without compromising freshness or nutritional value.
Lightweight and Easy to Transport
One of the most important factors that determine export costs is shipping weight. Since freeze-dried products lose their water content, they become lighter and reduce logistics costs. This feature offers a major advantage, especially for exporters aiming to reach distant markets.
Value-Added Products Enhance Competitiveness
Turkey’s strong agricultural base transforms into value-added products through freeze-dry technology. For example, there is a significant price difference between fresh strawberries and freeze-dried strawberries in international markets. This added value strengthens the competitiveness of producers and exporters.
New Markets and Trends
Global demand for healthy snacks is on the rise. In Europe, America, and the Far East, freeze-dry products are no longer limited to supermarket shelves; they are also reaching consumers through coffee chains, hotel buffets, and online healthy living stores. Freeze-dry products present a strategic opportunity for Turkey to gain stronger access to these markets.
Freezeva’s Perspective
At Freezeva, we recognize this opportunity. With our 100% additive- and preservative-free products, we aim not only to strengthen our presence in the domestic market but also to solidify our position globally. Our mission is to bring Turkey’s natural richness to the world and to become one of the pioneering brands in food exports powered by freeze-dry technology.
